Archive - February 2010








The country look

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They used to be the preserve of outdoor-loving aristocrats and rugged farmers but now it seems Barbour jackets have become a hit with young, urban trendsetters.

A host of bright young things have been wearing the archetypal British waxed jacket regularly worn by the Queen. The singer Lily Allen is the latest pop star to be seen in the ultimate all-weather sporting jacket.

She follows others who include Bob Geldof’s daughter Peaches and the actress Sienna Miller.

Less surprisingly, Prince William has also been photographed wearing the classic waterproof. While the Prince has worn his jacket in what might be called traditional fashion – in a field with a cloth cap – the others have taken it into a whole new arena.

You may not have landed gentry in your family tree and a crest over the door of a country pile, but with romantic fireside drinks and country walks in mind, it’s time to dress like a man who weekends away.

Combining textures and deep, spicy colours to create the look of a country gent, you can tune into the current penchant for hunting details. Create a richly layered look by mixing cords, tweeds and tan brogues, with plaid hunting shirts and bright knits.

Miss Geldof, 18, twinned the jacket with a pair of tiny shorts at Glastonbury while Miss Allen appears to have become inseparable from hers – even performing in it.

Other converts include Alex Turner, the 22-year-old lead singer of the Sheffield indie band Arctic Monkeys, and his girlfriend, the model and T4 presenter Alexa Chung.

Cynics might put it all down to the particularly sodden weather of the past year. But the firm’s marketing department has clearly seen the silver lining and not the cloud and is launching a waxed silk jacket aimed at younger women.

The company’s spokesman, Sue Newton, said the firm was “excited” that so many younger celebrities had taken to wearing Barbour.

She said: “To be perfectly honest Barbour is not trying to be a fashion brand. It just happens that we have been picked up by young trendy celebrities, which is fantastic.”

But pitfalls abound if it is successfully to make the switch to a younger market while retaining its core customers. Burberry saw a huge rise in sales uplift targeting younger buyers, only for its traditional clientele to desert the brand when it became synonymous with “chavs”.

Miss Newton said that Barbour would be doing everything it could to keep true to its roots.

“We are not moving away from our classic jackets,” she said.

Other stolid British brands have managed to make the transition to widespread appeal with great success.

Hunter, the makers of the classic green wellingtons, introduced a line of brightly coloured boots which have been snapped up by young urbanites.

Some have seen less mud than their owners’ four-by-four cars but that has done nothing to damage the brand.

Danielle Radojcin, fashion editor of Handbag.com, said that the classic Barbour was “cool in an ironic way and that’s been recognised by celebrities”. However, she thought the new range was “still a bit Sloaney”. She added: “I think it would take a trendsetting celebrity like Kate Moss to wear one in order for them to take off. We’ll just have to wait and see.”

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Dressing for a night out in York

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Robert Smart Menswear

For when you want to look a little extra special for a night out in York, Robert Smart Menswear has everything you need. Robert Smart Menswear was established in 1967 giving it over 40 years of smart, clothing experience. Robert Smart Menswear holds the belief that every one of their customer can benefit from their knowledge in men’s clothes and fashions. They have collected years of experience and are always up to date on the most current trends in men’s clothing.
Robert Smart Menswear’s motto on clothing has stood the test of time. They provide professional and knowledgeable service, treating their customers with respect and consideration at all times. For a night out in York, you always want to look your best. You want your clothes to be the most trendy because the saying “the clothes make the man” is always true. Whether you decide on a smart suit, or a more casual array of clothes, Robert Smart Menswear has exactly what you are looking for. Robert Smart Menswear has all you need for a night out in York. A night out in York requires a special kind of clothing that can only be found at the smart menswear clothing store, Robert Smart Menswear. When heading for a night out in York, you want your clothes to represent you. Having the most stylish shoes or clothing can help get you noticed and Robert Smart Menswear can give you that added confidence you need. A night out in York can be filled with men in designer clothes and by shopping at Robert Smart Menswear, you can one of them. Smart clothing is always of the highest quality because ever design, fabric and stitch is overseen by smart himself. Smart clothing comes with a complete alteration service and tailoring service for all clothes bought at Robert Smart Menswear. With alterations, you can always make sure that your clothes fit like a glove. Smart clothing is sophisticated enough for a day at the office, and chic enough to transition to a night out in York.
Smart staff are trained to help dress you in clothes that suit your lifestyle and body. They can dress you for any occasion whether it be a fancy dinner, a day at the office or a night out in York. A night out in York requires a special type of clothing that Smart and associates can provide. Clothes from the Robert Smart store will help you look your absolute best when you are going for a night out in York.

 

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Casual clothing York

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